Peter Hammer of the Marketing Scientist Group spoke with Sam Yee of AFL Media and Tom Maynard of Amplify about Understanding Video Audiences and Opportunities for Brands at YMA2020. They covered topics like how businesses use video, video consumption behaviour of youth audiences, the impact of COVID-19 in video consumption and more.
Pete shared some insights about video behaviour from the following reports (available for download) :
The Science of Streaming (SVOD viewing behaviours)
New Campaign Formats (ad skipping and shorter ad formats)
More info on YMA can be found at their website : https://www.youthmarketingaustralia.com/
Youth Marketing Australia (YMA) is an annual conference sharing the latest actionable marketing tactics, future-proofing strategies and candid insights from real-life successes and failures, designed to help brands understand youth audiences. The gathering this year was held virtually in September 2020 due to the impact of COVID-19.