Peter HammerFeb 12Nielsen finds streaming makes up 19% of total TV usage in the USA summary of Nielsen's Total Audience Report (Feb 2020), as featured in an article for the Hollywood Reporter.
Peter HammerDec 3, 2019Bringing focus to Connected TVA blog post that reports various research studies about Connected TV viewing of BVOD - and the impact this has on the number of viewers.
Peter HammerOct 21, 2019Most video is still watched on a TV Screen Findings from Nielsen’s Total Audience report showed that the US Adult (18+) from Q1 2018.
Peter HammerOct 21, 2019VOD : Does (screen) size matter?Research shows ad recall per stream on VOD is higher for Connected TV, when compared to Computer and Mobile devices