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Blog

Find out about the latest news and insights from our blog :

YMA 2020 - Understanding Video Audiences and Opportunities for Brands

Peter Hammer

Oct 1, 2020

YMA 2020 - Understanding Video Audiences and Opportunities for Brands

Understanding Avoidance Behaviour

Peter Hammer

Jun 18, 2020

Understanding Avoidance Behaviour

Key Measures of Advertising Effectiveness

Peter Hammer

Jun 18, 2020

Key Measures of Advertising Effectiveness

Factors contributing to advertising effectiveness

Peter Hammer

Jun 18, 2020

Factors contributing to advertising effectiveness

Should advertisers skip over skippable ad formats?

Peter Hammer

May 4, 2020

Should advertisers skip over skippable ad formats?

There’s lots to like about likeable TV programs

Peter Hammer

Dec 18, 2019

There’s lots to like about likeable TV programs

What AI tells us is the key to higher social video engagement

Peter Hammer

Dec 10, 2019

What AI tells us is the key to higher social video engagement

The Power of Context

Peter Hammer

Nov 25, 2019

The Power of Context

Does ad sequencing drive greater impact?

Peter Hammer

Nov 19, 2019

Does ad sequencing drive greater impact?

Do shorter ad lengths measure up in digital?

Peter Hammer

Oct 23, 2019

Do shorter ad lengths measure up in digital?

VOD : Does (screen) size matter?

Peter Hammer

Oct 21, 2019

VOD : Does (screen) size matter?

How Clutter Affects Advertising Effectiveness

Peter Hammer

Oct 21, 2019

How Clutter Affects Advertising Effectiveness

How Light TV Viewers Respond to Advertising

Peter Hammer

Oct 21, 2019

How Light TV Viewers Respond to Advertising

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