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Find out about the latest news and insights from our blog :

YMA 2020 - Understanding Video Audiences and Opportunities for Brands

Peter Hammer

Oct 1, 2020

YMA 2020 - Understanding Video Audiences and Opportunities for Brands

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Understanding Avoidance Behaviour

Peter Hammer

Jun 18, 2020

Understanding Avoidance Behaviour

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Key Measures of Advertising Effectiveness

Peter Hammer

Jun 18, 2020

Key Measures of Advertising Effectiveness

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Factors contributing to advertising effectiveness

Peter Hammer

Jun 18, 2020

Factors contributing to advertising effectiveness

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Should advertisers skip over skippable ad formats?

Peter Hammer

May 4, 2020

Should advertisers skip over skippable ad formats?

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There’s lots to like about likeable TV programs

Peter Hammer

Dec 18, 2019

There’s lots to like about likeable TV programs

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What AI tells us is the key to higher social video engagement

Peter Hammer

Dec 10, 2019

What AI tells us is the key to higher social video engagement

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The Power of Context

Peter Hammer

Nov 25, 2019

The Power of Context

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Does ad sequencing drive greater impact?

Peter Hammer

Nov 19, 2019

Does ad sequencing drive greater impact?

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Do shorter ad lengths measure up in digital?

Peter Hammer

Oct 23, 2019

Do shorter ad lengths measure up in digital?

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VOD : Does (screen) size matter?

Peter Hammer

Oct 21, 2019

VOD : Does (screen) size matter?

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How Clutter Affects Advertising Effectiveness

Peter Hammer

Oct 21, 2019

How Clutter Affects Advertising Effectiveness

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How Light TV Viewers Respond to Advertising

Peter Hammer

Oct 21, 2019

How Light TV Viewers Respond to Advertising

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