The Science of Streaming
2020 will undoubtedly be a big year for the streaming wars - with a number of global players, like Disney+ and Apple TV+ having now entered the Australian market, as well as a number of new local and global operators likely to make a play within the year.
In this first release of the 2020 Total Video Report series, we look to understand how the SVOD market is changing in Australia, and align this data with key principles of brand growth.
In this presentation, you will learn about :
The growth in household access and usage of SVOD brands since Q4 2018
The difference between heavy and light SVOD category users
The share of SVOD brand subscriptions versus viewing time
The user profiles of paying subscribers
The perceived product differences between SVOD brands
The appeal of ad-supported SVOD services and a key new global entrant
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