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About Us

The Total Video Project is an initiative from the Marketing Scientist Group designed to help media businesses and marketers understand the current video landscape, so they can optimise their content and advertising strategies.


As part of this project, we aim to publish insights from leading industry and academic researchers.  If you have content or studies you think we'd like to publish, please do get in touch. 

Many of our insights are sourced from our independent research reports and events on total video, and we also work with many media businesses to measure video audiences and advertising / content effectiveness.

You can reach the key team members here :

Peter Hammer

Email me at:

Peter Hammer

Managing Director, Marketing Scientist Group

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