How many SVOD services can Australians handle?
Updated: Jun 10
With Binge and BritBox on their way, many are asking how many SVOD services can Australians handle?!
We've been crunching the numbers … and based on the data featured in our upcoming webinar on the 'Science of Streaming', we report that those Australians aged 18 to 69 with SVOD services in their household have access to 2.2 services on average (out of the 11 services we measured).
Most SVOD users (and 30% of the total population) have access to just one service - it's most often the largest brand (Netflix).
SVOD is not unique. These patterns are common - and are found in many categories, across various markets, and have held up over time.
To download the report, please visit: