Blog

Understanding Avoidance behaviour is key. Consumers must be exposed to advertisements in order for them to be effective.

This post explores the key measures of ad effectiveness in the academic literature.

A post explores factors that could potentially impact on advertising effectiveness.

Research on skippable pre-roll video advertising

Our research for Network 10, published in WARC which shows that ads contained within liked programs were more effective.

A blog post that reports various research studies about Connected TV viewing of BVOD - and the impact this has on the number of viewers.

A short post linking to research on LinkedIn about the Power of Contexr

Research from Google about ad sequencing

Back in May, I had the great privilege to present at the ASI 2018 conference in Singapore.