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Blog

Find out about the latest news and insights from our blog :

Understanding Avoidance Behaviour

Peter Hammer

Jun 18, 2020

Understanding Avoidance Behaviour

Key Measures of Advertising Effectiveness

Peter Hammer

Jun 18, 2020

Key Measures of Advertising Effectiveness

Factors contributing to advertising effectiveness

Peter Hammer

Jun 18, 2020

Factors contributing to advertising effectiveness

Should advertisers skip over skippable ad formats?

Peter Hammer

May 4, 2020

Should advertisers skip over skippable ad formats?

There’s lots to like about likeable TV programs

Peter Hammer

Dec 18, 2019

There’s lots to like about likeable TV programs

Bringing focus to Connected TV

Peter Hammer

Dec 3, 2019

Bringing focus to Connected TV

The Power of Context

Peter Hammer

Nov 25, 2019

The Power of Context

Does ad sequencing drive greater impact?

Peter Hammer

Nov 19, 2019

Does ad sequencing drive greater impact?

Can AI technology help us better understand what makes good video creative?

Peter Hammer

Oct 23, 2019

Can AI technology help us better understand what makes good video creative?

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