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    Understanding Avoidance Behaviour
    Peter Hammer
    • Jun 18, 2020

    Understanding Avoidance Behaviour

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    Key Measures of Advertising Effectiveness
    Peter Hammer
    • Jun 18, 2020

    Key Measures of Advertising Effectiveness

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    Factors contributing to advertising effectiveness
    Peter Hammer
    • Jun 18, 2020

    Factors contributing to advertising effectiveness

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    Should advertisers skip over skippable ad formats?
    Peter Hammer
    • May 3, 2020

    Should advertisers skip over skippable ad formats?

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    There’s lots to like about likeable TV programs
    Peter Hammer
    • Dec 18, 2019

    There’s lots to like about likeable TV programs

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    Bringing focus to Connected TV
    Peter Hammer
    • Dec 3, 2019

    Bringing focus to Connected TV

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    The Power of Context
    Peter Hammer
    • Nov 25, 2019

    The Power of Context

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    Does ad sequencing drive greater impact?
    Peter Hammer
    • Nov 19, 2019

    Does ad sequencing drive greater impact?

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    Can AI technology help us better understand what makes good video creative?
    Peter Hammer
    • Oct 23, 2019

    Can AI technology help us better understand what makes good video creative?

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