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Peter Hammer
Jun 18, 2020
Understanding Avoidance Behaviour
Peter Hammer
Jun 18, 2020
Key Measures of Advertising Effectiveness
Peter Hammer
Jun 18, 2020
Factors contributing to advertising effectiveness
Peter Hammer
May 3, 2020
Should advertisers skip over skippable ad formats?
Peter Hammer
Dec 18, 2019
There’s lots to like about likeable TV programs
Peter Hammer
Dec 3, 2019
Bringing focus to Connected TV
Peter Hammer
Nov 25, 2019
The Power of Context
Peter Hammer
Nov 19, 2019
Does ad sequencing drive greater impact?
Peter Hammer
Oct 23, 2019
Can AI technology help us better understand what makes good video creative?
