Gareth Tomlin from Network 10 has pulled together a great overview of some of the key findings from the research we conducted for them.
We think this work really highlights the power of context, and that the same ads perform better in content that is likable and generate strong positive emotions.
Be sure to have a read on LinkedIn : https://www.linkedin.com/pulse/brand-integrations-tv-programs-work-now-we-know-why-gareth-tomlin/