Disney+ matches Amazon Prime in household access after one month in Australia
Updated: Jun 10, 2020
Many have predicted that 2020 will be a year that defines the streaming wars.
In November 2019, we saw Apple TV+ and Disney+ arrive in Australia. Preliminary data collected a month later, as part of the Total Video Consumption Report : Australia, showed that Disney+ has come out guns blazing, and was accessible in 10% of households, amongst those we surveyed. This puts it neck-and-neck with Amazon Prime Video, which launched in Australia three-years earlier in December 2016.
Another piece of good news for the House of Mouse is that additional data showed that most Disney+ households were paying for it, with less than 10% of those with access still within their free-trial period.
Profile data for Disney+ showed a skew towards younger consumers, with above-average claimed access among 18 to 24 year-olds, which is in line with other US data published by Fortune. Our data also showed that about half-as-many people had subscribed to Apple TV+ that came online at around the same time, which was also consistent with the US data published by Fortune.
This is just preliminary data, and and there is more data in our report on The Science of Streaming, which is available now.