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  • Writer's picturePeter Hammer

Most video is still watched on a TV Screen

Recent data from Nielsen’s Total Audience report showed that the US Adult (18+) population consumed almost 6 hours of video per day in Q1 2018. Most of that video (93%) was consumed on a TV – 80% was live or recorded TV, and a further 13% was via a TV-Connected device (e.g. DVD, Gaming Console, Internet Connected device).

Average time spent per adult 18+ per day on video

This post was originally posted on the Marketing Scientist Group blog :



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