• Peter Hammer

Most video is still watched on a TV Screen

Recent data from Nielsen’s Total Audience report showed that the US Adult (18+) population consumed almost 6 hours of video per day in Q1 2018. Most of that video (93%) was consumed on a TV – 80% was live or recorded TV, and a further 13% was via a TV-Connected device (e.g. DVD, Gaming Console, Internet Connected device).

Average time spent per adult 18+ per day on video

It’s a great report – and worth the read. You can find more here : http://www.nielsen.com/us/en/insights/news/2018/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media.html

This post was originally posted on the Marketing Scientist Group blog : https://www.marketingscientist.com/single-post/2018/08/02/Most-video-is-still-watched-on-a-TV-Screen