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AUDIENCE | CONTENT | ADVERTISING
Welcome to the
Total Video Project
There's no denying that a lot has changed in the last decade in how people consume video content and advertising.
The Total Video Project is designed to help media businesses and marketers understand the current video landscape, so they can optimise their content and advertising strategies.
If you're new to this site, be sure to check out our pilot study and the 7 Things to Know About Total Video, as well as the details of our report on the Australian SVOD market - The Science of Streaming!
Pete also recently joined YMA 2020 and the Marketing By Topic podcast - you can find the reports / insights he shared in those discussions on this site.
Recent insights and news :
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