Marketing By Topic - Podcast

Pete recently joined the Marketing By Topic podcast with Matt Romania.

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He shared some insights/data about video viewing behaviour and advertising taken from some of our reports and blog posts :

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• New Campaign Formats (ad skipping, shorter ad formats and branded contnet)

• The Science of Streaming (SVOD viewing behaviours)

• Can AI technology help us better understand what makes good video creative (covering social video creative devices)

•  It’s a rising tide for all ships! (blog post on viewing behaviour during COVID-19)

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To find out more about the Marketing By Topic podcast ... please visit their website: https://omny.fm/shows/marketingbytopic

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