Marketing By Topic - Podcast
Pete recently joined the Marketing By Topic podcast with Matt Romania.
He shared some insights/data about video viewing behaviour and advertising taken from some of our reports and blog posts :
New Campaign Formats (ad skipping, shorter ad formats and branded contnet)
The Science of Streaming (SVOD viewing behaviours)
Can AI technology help us better understand what makes good video creative (covering social video creative devices)
It’s a rising tide for all ships! (blog post on viewing behaviour during COVID-19)