The 7 Things To Know
About Total Video
There’s no denying the world has changed when it comes to TV and video viewing. However, the lack of complete and comparable data has left a gap in knowledge about consumer behaviour, leaving various industry players to fill in the blanks on their own.
In this research from the Marketing Scientist Group, we examined a typical day of video viewing using a large-scale diary study of more than 1,500 Australians aged 14 to 54. The study looked at consumption across platforms, devices, age-groups, time of day and content genres.
The key findings from this report are here.
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