Youth Marketing Australia - YMA 2020

Pete recently joined a discussion panel for YMA 2020 with Sam Yee at AFL Media and Tom Maynard from Amplify.

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He shared some insights about video behaviour from the following reports (available for download) :

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• The Science of Streaming (SVOD viewing behaviours)

• New Campaign Formats (ad skipping and shorter ad formats)

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More info on YMA can be found at their website : https://www.youthmarketingaustralia.com/

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