Can AI technology help us better understand what makes good video creative?

Marketers are increasingly turning to digital platforms to reach their customers and audiences with video content. But, despite the increased level of investment, there is still a limited understanding of how creative impacts video views and engagement for these platforms.

 

Peter Hammer from the Marketing Scientist Group shares the results from a study looking at hundreds of videos across multiple categories. By leveraging artificial intelligence (machine learning and computer vision) technology, the study aims to decode creative, at scale, to assist marketers in understanding what works and how they can optimise their video strategy.